SHARING IDEAS. CHALLENGING PERSPECTIVES. DRIVING CHANGE.
This is where thought leaders, analysts, and industry professionals come together to explore the evolving landscape of mortgage lending and data analytics insights.
From purchased leads to branded leads, from organic traffic to borrower acquisition costs, from recapture strategies to pipeline analytics—our insights cover the full spectrum of mortgage data optimization. Topics cover data intelligence gathering, data modeling, machine learning, marketing technologies, lending business strategy and operations automation.
We believe that great ideas come from collaboration. If you have insights, experiences, or research to share, we’d love to feature your work!
Checklist for Lead Prioritization: When Scores Are Not Effective
Use this checklist for lead prioritization to audit and maximize your conversion rates.
Checklist for Email Marketing: When Open Rates Don’t Reflect in Clicks or Conversions
Use this checklist for Email Marketing to audit your campaigns and ensure every send is optimized for results.
Checklist for CRM Performance Evaluation in Mortgage Lending
Before considering another expensive migration, use this checklist for CRM performance to allow the system to work for you, not the other way around.
Checklist for ITA Acquisition Direct Mail Program
Use this checklist for ITA strategy session to ensure your campaigns are built for long-term, measurable success.
Checklist for Retention Strategy to Maximize Portfolio Recapture
Use this checklist for retention to audit your efforts, refine your strategy, and drive better portfolio recapture.
Checklist For Social & Web Content Engagement Review
Use this checklist in your next content performance review to ensure your social and web efforts drive real business impact.
Checklist for Credit Triggers or Prescreen Program Design and Automation
Use this checklist for credit triggers to ensure your program isn’t just generating leads—it’s generating loans.
Checklist For Digital Ad Spend Review
Use this checklist for Digital Ads in your next review to ensure your budget is optimized for results, not just activity.
From Disconnected Tools to Data-Driven Decisions: Completing the Mortgage Data Puzzle
Mortgage lenders use many tools, and disconnected data creates blind spots. Learn how to fit the data puzzle together for smarter insights. Solve for decision support and not another technology platform.
Why Mortgage Rates Are Unlikely to Drop in 2025?
A Perspective on mortgage rate predictions based on historical comparison of rates to conforming loan limits.
In today’s mortgage industry, data-driven decision-making is no longer optional—it’s essential. Originators who understand how to leverage borrower insights and refine their engagement strategies gain a competitive edge.
At TLA, we focus on practical applications of mortgage data, whether it’s fine-tuning digital marketing ROI, reducing acquisition costs, or enhancing borrower retention with predictive models.
Our content explores how a change in perspective can help institutions identify opportunities often buried in their data. Rooted in years of industry experience, our insights reflect real-world applications where we’ve helped clients achieve measurable success. We rely on publicly available data, referenced appropriately, with no intent to marginalize or plagiarize the work of others—only to add value through informed analysis and strategic interpretation.
If you are looking for specific strategies on mortgage analytics, lead generation, or automation? Browse through our posts or reach out to discuss your unique business challenges.
We always are equally interested in partnering with likeminded industry experts. Please use the link above to submit your thoughts or research on any industry relevant topic and we will feature your contribution.