Are we tracking the right engagement metrics for business impact?

• Are we measuring engagement beyond likes and shares? (i.e., time on page, click-through rates, form fills)
• Which content formats (videos, carousels, infographics, articles) drive the most meaningful engagement?
• Are we segmenting engagement data by audience type? (borrowers, referral partners, industry professionals)

Are we analyzing user behavior on our website?

• Which pages have the highest engagement and lowest bounce rates?
• Are key conversion pages (e.g., mortgage calculators, application pages) getting traffic and interaction?
• Are we tracking drop-off rates in key user flows (from landing page to lead form)?

Are we optimizing social content based on platform-specific performance?

• Are we adjusting content strategies per platform (LinkedIn, Facebook, Instagram, Twitter)?
• Which topics resonate on each platform, and are we doubling down on high-performing content?
• Are we reviewing engagement trends to refine posting frequency and timing?

Are we effectively using retargeting on social and web?

• Are we running remarketing ads for users who engaged but didn’t convert?
• Are we segmenting audiences based on engagement depth (e.g., video watchers vs. site visitors)?
• Are we tracking which remarketing audiences convert best?

Are our lead generation forms working as intended?

• Are form abandonment rates too high?
• Are we optimizing for mobile (especially for loan inquiry forms)?
• Are we testing different form layouts and call-to-actions (CTAs)?

Are we turning engaged users into leads?

• Are we capturing user emails through gated content, quizzes, or newsletter sign-ups?
• Are we offering valuable resources (e.g., rate alerts, mortgage planning tools) in exchange for contact info?
• Are we tracking which content generates the most leads?

Are we analyzing comment sections and direct messages for borrower insights?

• What questions are users asking in comments and DMs?
• Are we using FAQs from engagement insights to refine content strategy?
• Are we tracking common objections and addressing them in future content?

Is our SEO strategy supporting engagement goals?

• Are we ranking for the right mortgage-related keywords?
• Are we creating content that aligns with search intent?
• Are we monitoring which organic search topics bring in the most engaged users?

Are we comparing organic vs. paid content performance?

• Which organic posts are driving the highest engagement and why?
• Are we using top-performing organic posts to inform paid ad strategies?
• Are paid campaigns delivering sustained engagement or just short-term clicks?

Are we translating engagement insights into business actions?

• Are we adjusting content strategy based on high-performing topics?
• Are we optimizing email and nurture campaigns using engagement insights?
• Are we regularly testing new content formats based on audience behavior?