Paid-off loans competitor analysis for share of wallet
Analyzing Competitor Influence on Customer Retention and Acquisition Post Loan Payoff
Solution
Track and analyze the movements of customers who have paid off loans to understand how many remain with the lender versus those who move to competitors. This analysis helps identify the effectiveness of retention strategies and the impact of competitor offers on customer loyalty. Insights from this data inform targeted retention and reacquisition strategies.
Result
Armed with data on customer migration patterns post-loan payoff, lenders can refine their offers and services to better retain customers or win back those who have moved to competitors. This leads to improved customer loyalty, higher lifetime value per customer, and a larger share of wallet from retained clients.
Optimizing Broker Performance