SHARING IDEAS. CHALLENGING PERSPECTIVES. DRIVING CHANGE.
This is where thought leaders, analysts, and industry professionals come together to explore the evolving landscape of mortgage lending and data analytics insights.
From purchased leads to branded leads, from organic traffic to borrower acquisition costs, from recapture strategies to pipeline analytics—our insights cover the full spectrum of mortgage data optimization. Topics cover data intelligence gathering, data modeling, machine learning, marketing technologies, lending business strategy and operations automation.
We believe that great ideas come from collaboration. If you have insights, experiences, or research to share, we’d love to feature your work!
Winning Strategies for Success in Consumer Home Lending
Explore essential lessons in mortgage marketing, applying the theory of differentiation to meet diverse borrower needs.
Data-Driven Strategic Mortgage Planning
Discover how data-driven mortgage planning can enhance lead conversion, mortgage recapture and marketing ROI.
AI Dilemma: A Technology Adoption Lifecycle Perspective
A note on AI Adoption Lifecycle, providing strategic insights on effective technology integration for enhanced business operations.
In today’s mortgage industry, data-driven decision-making is no longer optional—it’s essential. Originators who understand how to leverage borrower insights and refine their engagement strategies gain a competitive edge.
At TLA, we focus on practical applications of mortgage data, whether it’s fine-tuning digital marketing ROI, reducing acquisition costs, or enhancing borrower retention with predictive models.
Our content explores how a change in perspective can help institutions identify opportunities often buried in their data. Rooted in years of industry experience, our insights reflect real-world applications where we’ve helped clients achieve measurable success. We rely on publicly available data, referenced appropriately, with no intent to marginalize or plagiarize the work of others—only to add value through informed analysis and strategic interpretation.
If you are looking for specific strategies on mortgage analytics, lead generation, or automation? Browse through our posts or reach out to discuss your unique business challenges.
We always are equally interested in partnering with likeminded industry experts. Please use the link above to submit your thoughts or research on any industry relevant topic and we will feature your contribution.