Broker scoring for wholesale lending
Optimizing Broker Performance: An Application Data Scoring Approach
Solution
Implement an advanced scoring system that evaluates brokers based on a rolling six-month review of their loan application submissions and funded volumes. The system uses statistical models to segment brokers into six performance categories, from 'High Performing' to 'Low Performing.' Each category is tailored to reflect distinct performance thresholds, enabling precise identification of broker strengths and areas for improvement. Additionally, the system integrates product-specific performance data to spotlight brokers who may excel in niche areas.
Result
Regular reports generated from the scoring model provide actionable insights, enabling wholesale lenders to strategically allocate resources and tailor their engagement approaches. By focusing on brokers categorized as 'High Performing,' lenders can reinforce successful partnerships, while targeted support can be directed towards those with potential for growth. This strategic use of data not only enhances the efficiency of sales teams but also optimizes broker networks, leading to increased loan volumes and improved profitability.
Optimizing Broker Performance